Monday, 4 May 2015

True Cost : SA Premiere

As you may know from previous blog posts and from our teaming up with Live Eco, we love sustainable, locally-made fashion. We feel so lucky to live in a city where great local brands like Hello Again, Babette and Take Care are so accessible and in such beautiful locations. Most of all we love hearing new voices speak passionately about better ways to live, create and shop. While You Were Sleeping recently shared the trailer for True Cost, an exciting new documentary film that delves into the shadows behind the bright lights of our time's fast fashion industry.

"Growing up in America, I never gave much thought to where my clothes came from. But as I began learning more about the people and places behind the labels in my closet, I was shocked by what I found. Clothing is the most labor-dependent industry in the world, employing millions of the world’s poorest workers, many of which are women. Many of these women are paid less than a living wage, work in unsafe conditions, and are deprived of basic human rights. In addition to the human impact, fashion is now the number two most polluting industry on earth – second only to oil."

Watch the trailer here:

When While You Were Sleeping offered us the opportunity to help bring this great project to viewers right here in Cape Town - how could we resist? Join us in watching and celebrating the film at the Labia Theatre and if you're not in Cape Town; why not visit the film's site and read up more info including how to pre-order a copy of your own to watch wherever you are.

"True Cost is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the clothing industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a ground breaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?"

Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes. "

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