Friday, 28 February 2014

Studio Sneak Peek - the WREN Design

A Sneak Peek? What's this? Chatting over tea at HQ one day, we were marvelling at how lucky we are to work with such an array of wonderful designers, and in doing so get to know them, their spaces, people and pets. Suddenly we thought, "We should share them!" and voila! we now have a spot on the blog for Studio Sneak Peeks!

After a year or so of searching for The Right Bag, Wendren Setzer decided the only way to have such a thing was to make one herself, and in the process ‘the WREN design‘ was born in 2008. To her, a bag should be simple, beautiful and practical, but should also have something more – a story of its own. The WREN design’s range of bags, laptop bags and sleeves is inspired by the vast possibilities of reclaimed materials and the interesting stories they bring with them.
She now has a team of talented seamstresses’ that contribute to the carefully considered design and quality of each item made. Her different materials form ranges - from antique linen once used to store grain, to cement bags, to Hessian coffee sacks - and proudly highlight the bag's origins and character.
Collaborating with PPC Cement to use their handsome reject sacks, her range of laptop bags has travelled all over the world - with happy owners testing their incredible strength and durability in varying climates. With the designer-illustrated sleeves, Wendren had the opportunity to collaborate with three of Cape Town’s finest, and the result is that each design holds a definite sense of identity.

Hardly pausing to regard her success, Wendren is constantly dreaming up new options and ideas. A visit to her brand new studio delighted us with inspiration boards packed full of designs, schemes and possibilities - even the air there seemed to hum with ideas waiting to be realised.

KIN, of course, stocks the WREN design at both Kloof Street and V&A, and also online at

Visit the WREN design online
Follow the WREN design on Twitter

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